In 2016, PAA was awarded an organizational effectiveness grant from the William and Flora Hewlett Foundation to develop its first-ever strategic plan. PAA used these funds to discover and understand the needs of the membership and the population research community and to participate in guided discussions about PAA's purpose, mission, and values. These activities resulted in a draft strategic plan. The draft was presented to a group of members, prior leaders, and the PAA leadership for review and comment. In late 2017, the PAA Board of Directors reviewed the feedback and incorporated it into the strategic plan. The plan is presented below.